Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Also, make sure to double check your press release for spelling and grammar errors. You can use a free online grammar checker[6] to make your writing more clear and powerful before sending it off!

Sample press release format

There are seven parts to a standard press release: 

  1. Title and italicized subheading to summarize the news
  2. Location where the news is based, i.e., your headquarters
  3. Two to three paragraphs of details
  4. Bulleted facts 
  5. Company description at the bottom
  6. Contact information
  7. A “###” at the end

When sending a press release, include when you want reporters to publish the news in the upper left hand corner. Two common options are:

  1. “FOR IMMEDIATE RELEASE,” if you want the story to go live right away.
  2. “HOLD FOR RELEASE UNTIL…” if you don’t want the story made public yet. Be sure to include the date when sending. 

One common formatting mistake businesses make when writing a press release is making it too long. Michelle Garrett[7], a PR consultant at Garrett Public Relations, explains, “Don’t try to cram everything under the sun into your press release. The purpose of a press release is to give an overview and a few pertinent details about what it is you’re announcing.” She adds, “Include one or two executive and/or customer quotes. Then be sure to include links to visit for more information.” Aim to keep your press release short, sweet, and to the point.

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