Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Start with a strong headline that conveys the value of your news to the press. The headline should be catchy but also easy to understand. Professional writers often spend as much time on a headline as they do writing an article. If you need inspiration, review your favorite blogs and online news sources and pay attention to the headlines that make you want to click to the story.

In the first paragraph, immediately tell reporters why they should share your announcement by explaining why their readers care. Share a startling statistic, counterintuitive fact, or innovative development. Then use supporting paragraphs to bring your release to life with details and colorful quotes. Simply stating facts or sounding self-congratulatory won’t do.

Complete your release with a strong but succinct boilerplate. Clearly explain what your company does and why its stakeholders are experts in the industry. And don’t forget to include contact information. A release won’t go anywhere if a reporter can’t easily contact the stakeholder or his or her representative.

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