Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Product launches 

Getting news of your product launch published gets the word out and drives sales for new offerings. A news release like this highlights your product’s pricing, availability, specs, and other useful information for customers. 

Mergers and acquisitions

If your company is undergoing an organizational change remarkable enough to write a press release, you can use it to inform stakeholders about the company’s potential growth. When announcing a merger or acquisition, include details about the organizations involved, quotes from leadership, and information about the merger or acquisition. 

Product updates

Got a big product update in the works? Let the world know by writing a press release. This is similar to a product launch release. The main difference is that with product updates, you’ll want to focus on the changes made, why you made them, and how they affect the end user. 

Events

Event press releases can give reporters something timely and relevant to publish. They are also a great way to promote your event and get more attendees. When writing a press release for events, make sure to clearly explain the details. Use bullet points or a list to highlight the who, what, when, and where for readers to easily comprehend. 

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