Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

Simply saying “Look at my business!” isn’t newsworthy. Announcements that are, however, include:

  • Launching a new business, product, or service
  • Holding a large contest or competition
  • Partnering with a charity, community organization, or celebrity[3]
  • Hosting an event
  • Winning an award
  • Sharing a customer success story
  • Announcing a merger or acquisition
  • Rebranding[4] your business
  • Promoting or hiring a new executive

A good way to gauge the newsworthiness of your story is to pay attention to coverage that other businesses receive.

Reporters look for stories that are timely, affect a large number of people, have an emotional element, or relate to other news stories. You could also tap into what people are talking about, either in person or on social media. If your business has a connection to a bigger story, you may improve your chances of getting covered.

The benefits of writing a press release

In addition to catching the attention of the media, writing a press release provides several added benefits. First, it’s a cost-effective tool you can add to your marketing strategy, especially if you’re a startup with a limited budget. Since releases are posted online, you might draw prospective customers and backlinks to your site as well.

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