Still No Media Coverage? This Press Release Guide is Helping Businesses Get Seen

What are the 7 parts of a press release?

  1. Headline
  2. Summary
  3. Date and location
  4. Body paragraph
  5. Company description 
  6. Boilerplate
  7. End or close

What makes a good press release?

  1. Compelling storylines
  2. Information over promotion
  3. A professional, polished finish
  4. Exposure using paid or free press release distribution and outreach tools[15]

References

  1. ^ The New York Times (www.nytimes.com)
  2. ^ Beardbrand (www.beardbrand.com)
  3. ^ celebrity (www.shopify.com)
  4. ^ Rebranding (www.shopify.com)
  5. ^ press page of your website (www.shopify.com)
  6. ^ free online grammar checker (writer.com)
  7. ^ Michelle Garrett (michellegarrett.com)
  8. ^ press release kit (www.shopify.com)
  9. ^ Bulletproof (www.bulletproof.com)
  10. ^ https://www.bulletproof.com/ (www.bulletproof.com)
  11. ^ Hunter (hunter.io)
  12. ^ hire a public relations professional (www.shopify.com)
  13. ^ free press release coverage (www.shopify.com)
  14. ^ Successful publicity depends on sustained effort (www.shopify.com)
  15. ^ outreach tools (www.shopify.com)

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