Yo! Squatters are sitting on brand names in a new app
Brief Dive Brief: Brands like McDonald’s, Taco Bell, Pepsi, Subway, Ford, and Starbucks have all popped up on the new messaging app Yo, which sends messages that all start with “yo.” What’s unknown, however, is if those brands actually created the usernames because Yo, which was developed as an April Fool’s joke, hasn’t established itself as a place of value...
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