6 Best Press Release Distribution Services 2020

What are the pros & cons of using a press release distribution service?

Press release distribution services are great for dispersing your press release to sometimes thousands of outlets at a time. Many offer the ability to target your press release by industry and location, helping to ensure you reach your intended audience on a large scale. Finally, if you are a small business owner with little press release writing experience, many offer added benefits to help you, like press release writing, editing, proofing, and consultation services.

However, it is still a good idea to target journalists outside of a press release distribution service as well. When you do, you can tap into networks and relationships you have already cultivated with journalists and so increase the likelihood your press release will be distributed before targeted audiences. Then, once journalists have used your story, you can continue to cultivate that relationship for a mutually beneficial relationship going forward.

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